WaterAid receives record-breaking donations from festival-goers.

The Glastonbury Festival is over for another year, but WaterAid, one of the organisations that benefit from its charity supporting aspect each year, has been celebrating a record breaking success in fundraising related to the 2003 event.
This year saw the launch of a new donation source, Glastonbury Festival Mature Cheddar (‘Festival Cheddar’), which is made with the milk from the music festival site, Worthy Farm, and other local farms. From the sale of the cheese, Shepton Mallet based AJ & RG Barber who make the cheese, donate 10p/Kg to Water Aid.

"Festival Cheddar has been selling amazingly well since its launch, generating nearly £1,000 for WaterAid in the first couple of months," said Charlie Barber. "Sales have recently increased even further as a result of our save £1 promotion."
Emily Boyd-Carpenter from WaterAid commented, "The festival has had a huge impact on people’s recognition of WaterAid and the issue of people living without water and basic sanitation. The ‘Festival Cheddar’ has been another way of people being able to support our cause, which has been a most appreciated opportunity. The money raised will be helping the poorest people to get the chance to take their steps out of poverty in Africa and Asia. We would like to thank everyone involved."

Whilst the public partied over the festival weekend, WaterAid staff took advantage of the opportunity to publicise their work overseas. In addition to collecting donations, their hard work involved manning the nine latrines in the Kings Meadow and handing out water and raincoats to people at the main stage.
Last year, WaterAid received £4,160 in donations from the festival-goers, and a further £40,000 from the festival organisers. It is not yet known how much will be received directly from this year’s festival, however generous festival-goers doubled the previous year’s total, donating a record-breaking £10,000 over the three days.

Cheese to the rescue of disappointed festival fans.

The excessively popular Glastonbury music festival begins in Somerset this week. All 112,500 tickets for the festival were sold out within 24 hours, leaving thousands of empty-handed and disappointed music fans.
Organisers of the festival have made it very clear that anyone considering going to the festival without a ticket will not get in, and anyone that does, will jeopardise the future of the festival.

Traditional Somerset cheesemaker AJ & RG Barber Ltd has found a way for those without tickets to sample the festival flavour from the comfort of their own home. The Barber family has launched its latest brand of cheese, Glastonbury Festival Mature Cheddar ("Festival Cheddar") through selected Sainsbury’s in the south of England.

From the sale of the "Festival Cheddar" brand, Barbers will donate 10p for every kilo to WaterAid, which is one of the three main charities to benefit from the fundraising aspect of the music festival.

The Festival Cheddar, which is made with the milk from the music festival site, Worthy Farm and other local farms, has matured for twelve months to develop its distinctively clean cheddar flavour and delicious aftertaste, making it perfect for the summer months.

Barbers incorporated their unique strains of natural home-gown starter cultures to create the premium quality of "Festival Cheddar". Starter cultures are the flavour producing bacteria, which when added to milk, gives cheese its flavour and acidity. The Barbers are one of a small number of cheesemakers still committed to using traditional cheddar cultures, and probably the only company making them available to other discerning cheesemakers.

On-pack promotion means festival flavour for less.

Sainsbury’s and producers of Glastonbury Festival Mature Cheddar, AJ & RG Barber Ltd are making it more affordable to grab a taste of the festival flavour, by running an on-pack promotion to coincide with the annual music event.

Shoppers will be able to benefit from a £1 saving at selected Sainsbury’s stores from 18th June until 16th July. For these four weeks, the price of the "Festival Cheddar" will be reduced from £5.69/kg to £4.69/kg.

"With the festival spirit really in the air" said Charlie Barber, "hopefully we can tempt plenty of new customers into buying a piece of festival cheddar, and at the same time, raise lots more money for WaterAid."

Cheddar with festival flavour gives support to WaterAid.

Shepton Mallet based and family owned traditional cheesemaker AJ & RG Barber Ltd. has launched Glastonbury Festival Mature Cheddar ("Festival Cheddar"). For every pack sold, UK Charity WaterAid receives a donation.

Made with milk of nearby Worthy Farm, site of the world famous Glastonbury music festival, and other local farms, "Festival Cheddar" is a full-bodied cheese, matured for twelve months to develop a distinctively clean cheddar flavour with a delicious aftertaste.

From the sale of the "Festival Cheddar" brand, Barber’s will donate 10p for every kilo to WaterAid, which is one of the three main charities to benefit from the fundraising aspect of the Glastonbury music festival each year.

"Festival Cheddar" is currently available in selected Sainsbury’s stores in the south of England, priced at £5.69/kg.

"Festival Cheddar" uses Barber’s unique strains of natural home-grown starter cultures to create its premium quality. Starter cultures are the flavour producing bacteria, which when added to milk, give cheese its flavour and acidity. Barber’s are one of a small number of cheesemakers still committed to using traditional cheddar cultures, and probably the only company making them available to other discerning cheesemakers.

WaterAid is the UK’s only major charity that is dedicated exclusively to relieving poverty and suffering in Africa and Asia through the improvement of water supplies, sanitation and advice on hygiene.

Glastonbury Festival adds a musical note to Sainsbury’s cheese cabinets.

Glastonbury Festival Mature Cheddar ("Festival Cheddar") is a new cheese brand from Somerset makers AJ & RG Barber Ltd., which is available for a limited period exclusively through 200 Sainsbury’s outlets in the south of England.

"Festival Cheddar" is made with milk from Worthy Farm, site of the world famous music and culture festival and other local farms. As a special, unlimited on-pack promotion, 10p from every kilo sold is donated to WaterAid, one of the official charities supported by the Glastonbury music festival.

"Festival Cheddar" is a full-bodied cheese, matured for twelve months to develop a distinctively clean cheddar flavour with delicious aftertaste. It uses Barber’s unique strains of natural home-grown starter cultures to create its premium quality.